Manna Pro® Brings the Barnyard to Backyard, Invites City Folks to be City Yolks

Published Oct 1, 2019

Launch of City Yolks™ online community and new non-GMO poultry feed target untapped and growing population of urban and suburban backyard chicken owners in the U.S.

ST. LOUIS

As urban and suburban chicken ownership continues its rapid growth, Manna Pro® Products, a St. Louis-based manufacturer and marketer of pet care and nutrition products, is using its homestead roots to help city dwellers bring the barnyard to their backyard. The company is championing this lifestyle trend through a robust digital campaign, which includes the creation of an interactive social community, City Yolks™, where backyard chicken owners and enthusiasts can connect and share tips on living sustainably with chicks. Additionally, Manna Pro is launching a non-GMO line of poultry feed tailored to these families and flocks seeking real and simple nutrition free of artificial colors and flavors.

According to the 2019-2020 American Pet Products Association National Pet Owners Survey, roughly 10 million households in the U.S. now own a chicken, with half (50 percent) of chicken owners residing in major cities with a population of 5 million or more residents. Ownership is highest among millennials, especially those with kids, reflecting the shift of a more health-conscious and sustainability-minded younger generation.

Our long-standing leadership position in animal care and nutrition makes us uniquely qualified to feed the barnyard to backyard chicken movement by leveraging our expertise to support this new flock of urban homesteaders. Through our new City Yolks community and non-GMO products, we’re supplying urban and suburban residents living this attractive and sustainable lifestyle with the resources and encouragement they need to succeed along with real and simple nutrition for healthy chickens, better living and fresh eggs.

Amanda Terbrock, Poultry Marketing Manager, Manna Pro

In addition to the city-focused social platform, Manna Pro is partnering with several “chick-fluencers” in cities across the country, including Drinking with Chickens, Clucking Chic, Portland Chickens, Modern Hippie Habits, Lux Chicken and more, to demonstrate the joy of raising chickens in non-rural environments.

Living in a city and raising chickens is affordable, sustainable and fun and has taught me so much about myself that I can’t imagine life without my girls, said Emily Stephens of popular Instagram account Clucking Chic, who resides with her 12 chickens in Austin, Texas. My chicks thrive on Manna Pro feed, and I’m clucking excited to be a part of the City Yolks family to share my experience and help others raise healthy backyard flocks.

Emily Stephens, Clucking Chic

Manna Pro is introducing a new line of non-GMO feed for chick parents conscious about raising happy and healthy hens to produce sustainable, backyard-fresh eggs. The products offer proper nutrition for all stages of a chicken’s life – from hatch to lay:

Manna Pro Chick Starter and Grower Non-GMO – Crafted for chicks from hatching to about 16 weeks of age, this complete crumble feed contains U.S.-sourced grains and no medications, artificial colors or flavors. Its antioxidants and probiotics support immune health and digestion. Available for purchase on Amazon here.
Manna Pro Layer Mini-Pellet Non-GMO – Specialized mini-pellet for mixed breed flocks of laying hens, this complete layer feed is made with U.S.-sourced grains and no artificial colors or flavors. The soy- and wheat-free product supplies calcium and marigold to support strong, vibrant eggs. Available for purchase on Amazon here.
Manna Pro 6 Grain and Flaxseed Scratch Non-GMO – Designed for mature poultry, this scratch is made with U.S.-sourced grains and no artificial colors or flavors. The 6-grain mix with added flaxseed encourages natural foraging. Available for purchase on Amazon here.

All three products are non-GMO verified and available in 10-pound packages. Learn more about the new Manna Pro Non-GMO feed here.

To see what all the squawk is about with City Yolks, follow @CityYolks on Instagram and Facebook.

About Manna Pro

Manna Pro is a recognized leader in the care and nurturing of pets, with roots going back to 1842 and long-established brands in companion pet, backyard chicken, equine, and small animal categories. For more information visit their website.

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