As urban and suburban chicken ownership continues its rapid growth, Manna Pro® Products, a St. Louis-based manufacturer and marketer of pet care and nutrition products, is using its homestead roots to help city dwellers bring the barnyard to their backyard. The company is championing this lifestyle trend through a robust digital campaign, which includes the creation of an interactive social community, City Yolks™, where backyard chicken owners and enthusiasts can connect and share tips on living sustainably with chicks. Additionally, Manna Pro is launching a non-GMO line of poultry feed tailored to these families and flocks seeking real and simple nutrition free of artificial colors and flavors.
According to the 2019-2020 American Pet Products Association National Pet Owners Survey, roughly 10 million households in the U.S. now own a chicken, with half (50 percent) of chicken owners residing in major cities with a population of 5 million or more residents. Ownership is highest among millennials, especially those with kids, reflecting the shift of a more health-conscious and sustainability-minded younger generation.