The channel’s launch comes at a time when the hobby is seeing its biggest boom, due to the COVID-19 pandemic, with unprecedented numbers of households beginning or expanding their flock. But the popularity of the hobby is not new, as the last decade has seen rapid growth for urban and suburban chicken ownership. Today, roughly 10 million U.S. households own backyard chickens, according to the 2019-2020 American Pet Products Association National Pet Owners Survey. What’s more, most people who own chickens consider them to be pets that are part of the family. It’s this insight that inspired Manna Pro’s City Yolks and YolkTube initiatives.
“We’re welcoming to our community all of those embarking on the backyard chicken journey and want them to find success and joy with this hobby,” said Terbrock. “Our new YolkTube by City Yolks video series will help both beginners and experienced bird owners navigate the ins and outs of raising backyard chickens in the city or suburbs, focusing on coop building, chicken breeds, nutrition, bird behavior and much more.”
The video topics were selected based on the most popular Google searches related to backyard chickens as well as the most engaging discussion and content on Manna Pro’s City Yolks social pages. In addition to the expertise provided by Manna Pro from its long-standing leadership in animal care and nutrition, the videos also feature prominent chicken influencers, such as Peaches to Pearls and Modern Hippie Habits, who share their personal experiences and helpful tips and tricks from their own backyards.
Those interested in backyard chickens can view the video guides and subscribe to the YolkTube by City Yolks channel on YouTube. To see what all the squawk is about with the City Yolks community, follow @CityYolks on Instagram and Facebook.